Lead generation for radon mitigation contractors
At a radon mitigation company, a lead is a ringing phone or a filled-in form on the company's own website, and nothing more yet. Whether it turns into a booked job depends on the office, the schedule and the customer. Lead generation, the way we do it, is the work of getting more of those calls and forms, counting each one back to where it started, and showing what each source cost. This page covers the sources, the counting, and a trap worth knowing before anyone pays for leads.
A call at the cap is not yet a job
Marketing talk tends to blur three different things: a lead, a booked job and a paid invoice. Only the first one belongs to lead generation, and so to us. A lead is a returned call or a form sent from the company's own pages. Whether the office picks up, whether the calendar has room and whether the customer says yes are the company's side of the run, and no agency can claim them.
That split keeps lead generation numbers honest. When the month-end note says the company logged more calls and forms from its radon testing pages than the month before, that is a statement about marketing. When the company then books more or fewer jobs, that is a statement about the business, and the owner reads both side by side.
Lead generation also needs plain expectations. We do not state how many leads anything will bring, and we publish no cost benchmark, because every company's service area, season of the calendar and way of answering the phone are different. The only comparison that means anything is a company against its own earlier months.
Three sources that send a radon company its calls and forms
- Organic
Service pages and county pages that answer a search
A page for radon testing, a page for radon mitigation, a page for each county. When a customer types radon mitigation company and a place name, one of these pages is where the call should begin. It builds slowly and keeps working.
- Paid
Ads that send each click to the page written for it
Paid search through Google Ads and awareness work through Meta Ads (Facebook and Instagram) put the company in front of people sooner than organic pages do. Each ad group lands on a matching page, and the platform bills the clicks to the company's own card.
- Listing and site
The Maps listing and the company's own website
The Google Business Profile carries the call button and the directions, and the website carries the form. Both stay consistent with the service pages, so a radon company's phone number is never in two versions.
Counting a call or a form without listening to either
| Thing we count | Method of counting it | What is left out on purpose |
|---|---|---|
| A call to the company number | A tracking number tied to one source records that a call came and when | Anything said on the call, and anything about the caller |
| A web form filled in on a service page | The form records the page it was sent from and the time | Customer names, addresses and test details, which the form never asks for |
| A message from the Maps listing | Counted as a contact from the listing, in the same tally | The content of the message |
| The same person contacting twice | Marked as a repeat in the count, not as a second lead | Any attempt to follow the person elsewhere |
Four couplings between a source and a number the owner can trust
Name what counts as a lead at your radon company
We agree on the words first: a returned call, a form sent, a message from the listing. A wrong number and a repeat contact are named too, so the count means one thing all month.
Tag every source before any spend begins
Each ad group, each page and the Maps listing gets its own tracking, so a call can be traced to where it started. Without tags, the month-end note is guesswork.
Lay spend and inquiries side by side at month end
For each source the sheet shows what was spent and how many calls and forms arrived. Cost per inquiry is that spend divided by that count, for the company's own months only.
Decide where the next dollar goes
The owner reads the sheet and decides whether to add pages, adjust ads or leave things alone. We recommend, and the company chooses.
Two beliefs about leads at radon companies
Heard around radon officesMore leads always means a better month for a radon mitigation company.
What the riser showsOnly if the right searches sent them. A hundred calls from job seekers and students is a noisy phone, not a good month. We keep a blocked-search list for that reason.
Heard around radon officesBuying leads is the shortcut for a radon testing company.
What the riser showsSome lead sellers resell one inquiry to several companies at once, so the customer is already on another call when yours arrives. Calls from your own pages and ads belong to you alone.
Four questions to ask anyone selling radon leads, including us
- Does the inquiry go to my company alone, or to others at the same moment?
- Does the lead come from my own page or ad account, or from a site I cannot see?
- Can I read exactly how each call and form was counted?
- Can I stop at any time without a fee or a long agreement?
On our side the answers are the company alone, the company's own accounts and pages, yes to the counting, and yes to stopping.
Where the money and the counting live
Paid inquiries run through accounts in the company's name. The platforms bill the clicks to the company's card, our fee is a separate line, and no contract binds anyone and no startup fee was ever charged. Organic inquiries come from the pages in radon SEO and the Maps work in local SEO for radon companies.
The ad side is detailed on the paid ads page. The form that counts leads needs a place to sit, which is the job of website design, and a listing with a steady review set tends to get more calls than a bare one, as discussed under review management. The prices for each plan are on the pricing page.
Questions about lead generation for a radon company
What counts as a lead for a radon testing company?
A returned call or a form sent from the company's own pages. A booked job is the next step, and it belongs to the company's office, not to marketing.
How is cost per inquiry worked out for a radon mitigation company?
Divide what a source cost in a month by the calls and forms it sent. There is no industry benchmark in it, and the useful comparison is the company's own earlier months.
Which searches turn into leads for a radon company?
Service searches such as radon mitigation near me, radon testing near me and radon mitigation company bring people who are ready to phone. Searches from job seekers and students are blocked on ad accounts.
Does lead generation from the agency mean selling radon leads to the company?
No. Calls and forms come from the company's own pages, listing and ad accounts, and we do not resell inquiries to anyone.
Tell us where your radon company's phone rings from
Write a few lines on where your calls seem to start today, and leave customer names and addresses out. We will come back with the first source to count.
Which service goes on the riser first?
Name the services you want found first, the counties you cover and any local sites that already link to you. Keep every customer name and property address out of the note.
Put the cap on your riser with one call
On one call we choose the first service to fit, the service areas that stack above it, and the plan that carries the load.
Month to month. No startup fee. No contract.