Paid ads management for radon mitigation companies
Paid ads are the part of a radon company's marketing that works the moment the budget is switched on and stops when it is switched off. They sit at the top of the run, close to the cap where the phone opens, and they suit a company that wants calls to start before search work has matured, or that wants to fill a gap in the calendar. We set up and manage them on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), always in accounts the company owns.
Three places a radon company's ads can run
- Search
Google search ads for service and near-me searches
Text ads that appear when someone types a service the company lists, such as radon testing or radon mitigation near me, limited to the counties or the radius the owner picks. For most companies this is the first platform to switch on.
- Desktop
Bing search ads on the Microsoft network
A smaller audience, often at a desk, with campaigns that can be imported from the Google side. Some radon testing companies add it once the first platform is steady. Our Bing page covers it.
- Reminders
Meta ads that follow a company's own site visitors
Plain picture-and-text ads shown to people who already visited the company's website, run on Meta Ads (Facebook and Instagram). They are never aimed at a person's circumstances, and the Meta page has the rest.
What the company gets, and what never leaves its hands
Paid ads management gives the company a working ad account structure: ad groups built around the services it lists, the counties it serves and the searches a customer might type. It gets ad wording written for each group, a landing page for each, a call counter and a monthly look at what the money produced in calls and web messages. The details of each platform's setup are on the Google Ads page.
What stays with the company is the decision. You read the ads before any of them run, you pick the counties, you set the budget the platforms may spend, and you can pause the lot whenever the calendar fills. The accounts are opened in the company's name, so if we ever part ways, the history and the logins stay put.
Each coupling in the ad run and who turns it
| Coupling in the ad run | Turned by us | Turned by the company |
|---|---|---|
| The company's ad accounts | We open them under the company's own name and keep the logins organized. | The company owns them outright and holds the billing details. |
| The list of searches that trigger an ad | We build it from the services and counties the company lists, and keep trimming it as real searches come in. | The owner can add or strike any service or county. |
| Ad wording for radon testing and radon mitigation | We draft it plainly, with no price, no outcome and no speed in it. | The owner reads each ad and says yes or no before it runs. |
| Strays kept out of the radon ad account | We maintain a long blocked list and add to it from the search terms report. | The owner can request more blocks at any time. |
| The page the click lands on | We build or adjust a landing page for each group, matched to the ad. | The company supplies and approves any statement about its own work. |
| Money for clicks versus money for us | We bill a flat management fee, separate from the clicks. | The platform bills the clicks to the company's own card. |
How a radon company's ads get from nothing to a running campaign
Take down the service and county list
A short conversation covers which services the company sells under which names, and which counties the trucks reach. Anything not on the list never gets an ad.
Open or tidy the ad accounts
If the company has accounts already, we ask for manager access. If not, we open them under the company's name and billing details.
Build the first ad groups and the blocked list
One group per service, per area where it makes sense, each with its own wording and landing page. The blocked list goes in before anything else does.
Send every ad to the owner to read
The ad copy comes to the owner as plain text first. Nothing runs until the owner says yes, and any line the owner dislikes is rewritten or dropped.
Turn the tap on and review it monthly
Spending starts at the amount the owner sets. Each month we sit with the calls, the web messages and the search terms that triggered the ads, then change what needs changing.
Two taps on one riser: the clicks and our fee
Picture the ad run as one pipe with two taps on it. The first tap belongs to the platform: every click on a radon company's ad is billed by Google, Bing or Meta to the company's own card, in an amount the owner caps. That money never passes through us, and we never hold it.
The second tap is ours, and it is a flat fee for the management: $895 a month covers one platform, $1,595 covers two and $2,295 covers all three. Nothing is due before the work begins and nothing is signed, so the plan can be stopped whenever it stops earning its place. The pricing page sets the fee beside the search plans, and a company that runs both can see them side by side.
Searches the ad account is built to turn away
- Job seekers, such as anyone looking for work with a radon company.
- Students and anyone researching the trade for a class or a paper.
- Do-it-yourself searches, including any search for a testing kit to use alone.
- Other radon companies searched by name, and manufacturers of equipment.
- Searches about price or cost, which belong in a conversation and not in an ad click.
- Anything medical, including any search about a person's body or worries about it.
The list grows each month as the search terms report shows us new strays.
Two beliefs about ads that a radon company can drop
Heard around radon officesAds should run all the time once they are set up.
What the riser showsA radon company with a full calendar is paying for calls it cannot take. We pause on request, and the owner can also lower the budget cap without notice.
Heard around radon officesMore platforms always means more calls.
What the riser showsA company that has only just started with paid ads usually does better with one platform tuned well than with three spread thin. The second and third are added when the first is steady.
Straight answers on paid ads for a radon company
What are paid ads for a radon mitigation company?
Paid ads are adverts bought on Google, Bing or Meta, and they appear when a customer searches for its services, or sees its site again. The company pays for each click, and the goal is more calls and web messages.
What does paid ads management cost for a radon testing company?
Management runs $895 a month for a single platform, $1,595 for a pair and $2,295 for the trio. Ad spend is separate and is billed by each platform. There is no startup fee and no contract.
Who pays Google, Bing and Meta for the clicks on a radon company's ads?
The company does, with its own card, and each platform bills it directly. Our management fee is a separate charge that does not include the clicks.
Which ad platform should a radon mitigation company start with?
Most start with Google Ads, because it reaches people already typing a service name or a near-me search. Bing Ads usually comes next, and Meta Ads (Facebook and Instagram) is added when the company wants to remind its own site visitors.
When should a radon removal company pause its ads?
When the calendar is full or nobody can return calls. A pause is one message to us, and the same message restarts the ads when the owner is ready.
Who owns the ad accounts for a radon remediation company?
The company owns them. We work inside them with manager access, so the history, the logins and the billing all stay with the company if we ever stop working together.
How are calls and web messages from radon company ads tracked?
A call counter and a form tracker tie each inquiry to the ad and the search that produced it. We count the calls and the messages and never record what a caller says.
How soon should a radon mitigation company judge its ads?
Judge them at a set monthly review, looking at calls, web messages and the search terms behind them as a group. A single click or a single call proves nothing either way.
What must ads for a radon mitigation company never target?
Never a person's circumstances, their home or any medical concern, and never a competitor by name, a job seeker or a do-it-yourself searcher. Ads are aimed at the services a company lists and the counties it serves, nothing more personal than that.
Open the tap at the top of the run
Say which platform interests you and which counties the company covers. Keep every customer name and address out of the message.
Which service goes on the riser first?
Name the services you want found first, the counties you cover and any local sites that already link to you. Keep every customer name and property address out of the note.
Put the cap on your riser with one call
On one call we choose the first service to fit, the service areas that stack above it, and the plan that carries the load.
Month to month. No startup fee. No contract.